THE MULTIMEDIA EXTENSION
In order to make the use of our products a thorough experience, we introduced a seamless link between analogue and digital publishing. With help of the augmented reality tool in the cool cities app printed images can be scanned to reveal related digital content such as galleries, videos, animations or additional information. Similar to a QR-code, any kind of virtual feature can be linked to a scannable photo. This technical advantage adds a new dimension to the usability of travel related print products.