90 Years BMW Motorrad
App & Interactive Coffee Table Book with teNeues
CLIENT: BMW Motorrad
INTERACTIVE COFFEE TABLE BOOK
PUBLISHING DIRECTOR: Martin Nicholas Kunz
PROJECT MANAGEMENT: Regine Freyberg
TEXT: Jürgen Gassebner, Martin Bölt
PHOTO EDITOR: David Burghardt,
DESIGN, LAYOUT: Christin Steirat
COPY EDITOR: Dr. Simone Bischoff, Seamus Mullarkey
PREPRESS: Moritz Meyer-Buck
PUBLISHED by teNeues
APP developped by Alex da Franca
The interactive coffee table book and app examine the history of BMW Motorrad, not just as a classic retrospective but also connects the past to the present through impressive stories and images. Exceptional photography showcases the most popular motorcycles alongside some enticing rarities.
Over time, we witness how the brand has incorporated leading technology into some of the most remarkable designs ever produced. Constantly at the forefront of design and technology, BMW Motorrad has consistently created motorcycles that have become legends in their own right.
Always ahead of its rivals, BMW Motorrad continues to develop new innovations, designs and ideas that point the way forward. So, whether taking a trip across a continent or just zipping to the other side of town, you can be sure a ride on a BMW will always be a ride to remember. The book and app capture that sensation in all its variety and uniqueness.